Promotions are a powerful lever in the wholesale world. Whether you're moving seasonal product, rewarding loyal customers, or introducing new assortments, the right promotion can increase order size, accelerate sell-through, and strengthen supplier–buyer relationships.
But there’s a problem: most B2B ordering platforms treat promotions as an afterthought.
Suppliers are limited to simplistic “Buy X, get Y” structures that don't reflect the way real promotions work. Modern buyers expect options. Suppliers expect control. Systems should understand both.
That’s why OrderEase has upgraded its promotion engine with an advanced Buy-One-Get-One (BOGO) capability as a foundation for a richer promotional strategy in B2B commerce.
Wholesale promotions aren’t the same as retail discounts, and they’ve never been treated with the care they deserve. In B2C, a BOGO is simple: buy an item, get another item. But in B2B, a promotion is a strategic mechanism tied to margin protection, inventory movement, seasonal demand, distributor commitments, and sometimes even contractual obligations. Suppliers need promotions that work across assortments, across pack configurations, and across different buying behaviors.
Yet most traditional B2B ordering platforms force promotions into rigid, preset relationships; usually something like “buy product A, get product B,” with no option to substitute or adjust the reward based on what the buyer actually needs. If a supplier wants to offer a choice of free products, most systems simply can't do it. If they want to combine promotion logic with different pack sizes or product variants, the experience becomes clunky or outright impossible. And because eligibility rules are often hidden or poorly communicated, buyers don’t know which promotions apply until late in the checkout process, if at all.
The result? Promotions that look good on paper but fall apart in the hands of real buyers.
OrderEase now supports multi-option reward groups. That means:
Product B or
Product C or
Product D
…at whatever promotional value the supplier sets; free, discounted, bulk pricing, etc.
This unlocks retail-grade flexibility inside a B2B purchasing environment.
This enhanced promotion engine fundamentally changes how suppliers can use incentives in the wholesale buying experience. Instead of being restricted to a single predefined reward, suppliers can now build promotions around entire assortments (the way real-world merchandising actually works). A buyer who qualifies for an offer can choose the reward that fits their business, which creates a far more intuitive and satisfying buying experience and often leads to larger, more confident cart builds.
It also means promotions can finally mirror the complexity of trade-show bundles, seasonal programs, and multi-category campaigns. What used to require manual override, one-off invoicing adjustments, or back-and-forth communication can now be executed cleanly and automatically inside the platform. For suppliers, this eliminates the administrative burden of correcting invoices or issuing credits when buyers select an item outside the rigid constraints of legacy systems.
This level of promotional sophistication is exactly what suppliers have been asking for — and yet, it’s something almost no B2B ordering platform has ever been able to support. With this release, OrderEase changes that.
Looking at seller and buyer communities across Reddit, Shopify forums, Amazon Seller Central, and Odoo forums reveals a pattern:
Merchants frequently complain that the discount engine in Shopify is too basic for multi-SKU promotions or wholesale logic. Many threads revolve around “How do I run a BOGO with multiple reward choices?” and the answer is always:
“You need an app for that.”
And even then, apps rarely support wholesale-specific pricing, pack sizes, or ERP sync.
Sellers report that Amazon limits multi-SKU promotional configurations and forces workarounds like creating bundle SKUs or duplicating listings.
Tools like Odoo, Zoho, and BigCommerce B2B have limited promotion engines unless heavily customized.
Flexible promo selection
Promotional rules that reflect real business
OrderEase now delivers that.
Promotions are not workflow problems. They’re commerce logic problems.
Don’t understand SKUs, variants, or UoMs
Don’t understand pricing tiers
Don’t understand promotions
Treat discounts as just data, not logic
Break when pack sizes, assortments, or rules change
Only a B2B OMS like OrderEase can execute promotions at the point of order creation, where it matters.
Promotions touch almost every part of a wholesale business. They affect how much a buyer spends, how inventory is allocated, how shipments are planned, how pricing is validated, and whether ERP data stays clean and consistent. Promotions sit at the intersection of the entire order lifecycle.
A purpose-built order management system is the only place where all of those moving parts come together. Unlike an e-commerce plugin or an integration layer, an OMS maintains a single source of truth for products, pricing, discount structures, inventory availability, and the operational rules that govern how orders flow. That’s why industry research shows that companies using a modern OMS experience fewer fulfillment errors, smoother workflows, and a more reliable buying experience: the logic lives where the work actually happens.
Because an OMS manages every component of an order, from catalog definitions to ERP synchronization, from channel rules to pricing governance, it can execute promotions with a level of accuracy and consistency that generic systems simply can’t match. It knows which buyers qualify, which items are eligible, which inventories need to be reserved, and how the pricing should be reflected throughout the connected systems.
OrderEase’s enhanced BOGO engine takes full advantage of that foundation. Promotions are applied instantly and correctly. Eligibility is clear and transparent. ERP pricing stays aligned with what the buyer sees. Inventory depletion on reward items is tracked in real time. And even complex promotions that span multiple pack sizes or product categories flow through without manual intervention or cleanup.