If you ask most analysts what an Order Management System (OMS) does, they’ll say it handles the capture, validation, and fulfillment of orders across channels.
That’s not wrong. But if you’ve spent time in the real world of B2B, you know it’s not the full picture either.
Because in B2B, every customer has unique pricing. Orders arrive in a dozen different formats. And your ERP probably can’t make sense of half of them without manual intervention.
The truth is: most OMS platforms were built for how retail works, not how suppliers work. And until that changes, B2B teams will keep drowning in spreadsheets, dealing with rejected orders, and patching together tech stacks that don’t scale.
Let’s talk about why that’s happening—and what we’re doing about it.
It usually starts with good intentions.
A supplier wants to digitize their ordering process. So they spin up an eCommerce portal and invite their customers to start ordering online.
Then… crickets.
Retailers don’t use it.
Why? Because they’re already juggling dozens of vendors, and logging into a different portal for each one doesn’t simplify anything. Especially when the portal doesn’t reflect negotiated pricing, can’t show accurate inventory, or doesn’t follow their shipping logic.
So the supplier starts bolting on fixes: pricing apps, shipping plug-ins, ERP connectors.
Now the tech stack resembles a Rube Goldberg machine, and the original problem (clean, scalable B2B ordering) is still sitting there, unsolved.
At best, it’s a band-aid. At worst, it’s a tool no one ever logs into again.
In B2B, ordering isn’t a shopping cart. It’s a workflow.
Some orders come through EDI
Some arrive as PDFs
Some are texted to a rep from the store floor
Some are keyed in via portal
All of them need to be priced correctly, matched to live inventory, and pushed into your ERP—without blowing up your operations team.
The challenge isn’t just managing fulfillment. It’s about taking a fragmented, chaotic stream of incoming orders and turning it into structured, standardized, and actionable data.
Traditional OMS tools weren’t built for that. They assume the order is already clean. They’re built for tidy inputs, when in reality, most B2B teams are handed chaos.
Analyst definitions tend to focus on routing, orchestration, and fulfillment. But all of that happens after the order is placed.
The real problem is upstream.
How are orders being received?
Are they correct and complete?
Are they ERP-ready the moment they land?
Can both the supplier and the buyer do business without duplicating work or introducing errors?
That’s what most OMS tools miss. And that’s exactly what we built OrderEase to solve.
We started with a portal—not because it was the final solution, but because we needed to encode all the B2B logic first: pricing structures, customer groups, shipping constraints, and inventory rules.
Then we expanded from there:
PDF Automation – Drag-and-drop an emailed PO, and we’ll extract and structure it just like a digital order.
Sales Rep Tools – Let reps scan and submit orders directly from the field, using the same product and pricing data.
Marketplace + EDI – Seamless order flow from platforms like Amazon and Wayfair, straight into the ERP.
And here’s the key: it’s all one platform. Modular when you need it. Unified by design. Because nobody wants five disconnected systems that don’t talk to each other.
Here’s something we think about constantly: most systems are built for suppliers. Some are built for retailers.
Almost none are built with both in mind at the same time.
But that’s where real transformation happens. When suppliers can operate in their workflows, and buyers can do the same without either side needing to compromise, rekey, or chase down errors.
That’s what we believe the future of B2B ordering should look like.
And that’s what we’re building every day at OrderEase.
If your OMS only kicks in after the order is placed, you’re already behind.
Modern B2B order management needs to start where the order starts—whether that’s a rep, a PDF, a punchout, or a portal.
If you’re spending more time cleaning up orders than fulfilling them, let’s talk.
We built OrderEase to fix the root of the problem before it becomes one.