Inventory turnover measures the frequency with which your products are sold and replaced during a certain period (most often a year). In plain terms, it measures how quickly goods move through your business.
A healthy inventory turnover ratio means you’re selling products and generating cash rather than letting items sit unsold on the shelf.
For midsize wholesalers, manufacturers, and distributors, a strong turnover ratio translates into less tied-up capital, fresher stock, and smoother operations. It also highlights how effectively your business matches supply with demand.
Inventory turnover matters because it touches on cash flow and efficiency.
If inventory lingers unsold, you tie up money in storage costs, insurance, and the risk of obsolescence. Conversely, if inventory sells very quickly (a high turnover ratio), you may turn inventory into cash fast, but you must ensure you don’t run out of stock too often.
In short, the inventory turnover ratio is a vital sign of business health. It helps you spot overstocking or understocking issues, informs purchasing and pricing decisions, and ultimately keeps your supply chain lean and responsive.
Inventory turnover is usually calculated as Cost of Goods Sold (COGS) divided by Average Inventory. In other words, it’s the number of times your business “turns over” its inventory in a given period.
For example, a turnover ratio of 6 means that on average, you sold all your inventory six times during the year. A higher ratio generally means stronger sales or lower stock levels, while a lower ratio indicates slower sales or too much inventory on hand.
A quick way to think about it is in days: divide the number of days in the period (often 365) by the turnover ratio to get “days to sell inventory.” If your inventory turns 5 times a year, you sell it all in about 73 days on average (365/5). That insight can help you plan promotions or reorder schedules.
Calculating your inventory turnover ratio involves just a few steps. The formula is straightforward and can usually be done with data from your accounting or inventory system:
If you also want to know how many days' inventory lasts, divide the number of days in the period by the turnover ratio.
In this example: 365 / 4 ≈ 91 days to sell your inventory once.
Rather than a universal number, a “good” inventory turnover ratio reflects healthy sales relative to your stock levels. In general, a higher turnover ratio is better because it means you’re selling goods quickly and not holding excess inventory.
However, too high can signal a risk of stockouts. A good ratio finds balance: enough stock to meet demand without overspending on inventory.
To evaluate if your ratio is healthy, ask how it fits with your business goals and cash flow needs. For example:
It’s important to evaluate turnover in the context of your business. Seasonal factors, product lifecycle, and growth plans all influence what’s “good.” Here are some industry standards:
Clean order data is the foundation of accurate inventory turnover. OrderEase centralizes order information from every channel.
Inventory turnover can be affected by several operational and market-related factors. A low turnover ratio often signals inefficiencies, while a high ratio can reflect strong sales or lean inventory practices. Here's a closer look:
Low Inventory Turnover can be caused by:
High Inventory Turnover may result from:
Smooth order processing is an unsung hero of inventory turnover. When your order-to-cash workflow is streamlined, your inventory team gets timely, accurate sales data. That data is gold for managing stock levels. Here’s how better ordering processes translate into smarter inventory decisions:
In essence, streamlined order processing drives faster, clearer information to the inventory team. When everyone works from the same up-to-date data, stock levels stay aligned with demand.
This is where tools like OrderEase come in.
OrderEase simplifies how wholesale businesses process orders across all channels, from online portals and field sales to email and EDI, resulting in faster order approvals, fewer errors, and cleaner data for inventory and finance teams to act on.
Improving inventory turnover doesn't necessarily require new software, often, it's about using existing tools and data more effectively. Here are some practical strategies:
OrderEase is a robust B2B order management platform designed to simplify and optimize your wholesale order workflows. Rather than replacing your ERP or inventory systems, it seamlessly integrates with them to provide a unified, centralized hub for all your orders.
With OrderEase, you can:
By leveraging OrderEase to accelerate and refine your order lifecycle, your business delivers cleaner, more reliable data to inventory systems. This improved data flow supports better inventory turnover, reduces waste, and drives stronger profitability.
Understanding and optimizing your inventory turnover ratio is essential for maintaining a healthy, efficient wholesale business. It’s not just about how fast you sell, it’s about balancing stock levels to meet demand without tying up unnecessary capital.
By mastering how to calculate inventory turnover and recognizing what a good ratio looks like for your business, you gain a powerful tool to improve cash flow and operational agility.
While inventory management remains the domain of your ERP and specialized systems, the backbone of effective inventory turnover is clean, accurate order data. That’s where OrderEase shines. streamlining your order process across channels, reducing errors, and providing real-time sales visibility.
With OrderEase, you empower your inventory and finance teams with the insights they need to make smarter purchasing and stocking decisions.
It depends on your business model, but generally, a turnover ratio of 2 is considered low. It may indicate excess inventory or slow-moving products.
It reflects how efficiently you’re selling and restocking inventory. A healthy ratio helps improve cash flow, reduce holding costs, and minimize waste.
Refine your purchasing decisions, clear out slow-moving stock, improve forecasting, adjust pricing, and streamline your order process for better visibility and accuracy.
Not always. While higher turnover often means faster sales, it can also lead to stockouts if not managed properly. The key is balance.
There’s no one-size-fits-all number, but many retail businesses aim for a ratio between 4 and 6. What matters most is consistency and alignment with your business goals.