A few years ago, MarketTime was acquired by Brandwise, merging two well-established order management platforms in the wholesale B2B industry. While this acquisition might have seemed like a natural evolution at the time, many businesses are now reevaluating whether MarketTime continues to meet their growing needs.
As the wholesale industry evolves, especially with the rise of omnichannel sales and increasing demand for integrations, it’s essential to reassess whether your current B2B ordering portal is supporting or holding back your growth.
MarketTime serves B2B wholesalers, sales agencies, and retail buyers by providing a unified platform for B2B order writing and e-commerce. It enables buyers to shop 24/7 via branded B2B eCommerce websites.
Key features include:
Your business today likely faces greater complexity than it did a few years ago. Managing new product lines, expanding sales channels, or simply dealing with more orders can expose limitations in systems that once seemed perfect. If you’ve been relying on MarketTime, here are some signs it might be time to consider alternatives:
MarketTime lacks solutions for direct orders through OCR of PDF files, and CSV. This can lead to tedious manual entry and delays, making it challenging to fulfill orders swiftly and accurately.
While MarketTime provides some integration options, they often require custom development which can create added complexity and hinder communication between sales channels.
Reliance on manual entry and disparate systems can lead to errors, affecting order accuracy and ultimately impact your business's growth potential.
When exploring new platforms, it’s important to focus on solutions that will not only meet your needs today but also grow with you in the future.
Consider the following key features when evaluating new B2B Ordering App:
Modern systems should act as a central hub, seamlessly connecting to your B2B platform, e-commerce stores such as Shopify, marketplaces like Amazon, and traditional EDI channels, enabling efficient data flow across all touchpoints.
Automating tasks from order entry to inventory management and shipping will save time and reduce human error.
A system should be flexible enough to allow customized catalogs and pricing for key B2B customers, tailored to your unique business requirements.
As your business grows, the system must scale effortlessly to handle more orders, channels, and complexities.
If you're evaluating alternatives to MarketTime, OrderEase stands out as a solution designed to grow with wholesale businesses. It offers a data-enhanced middleware platform for managing orders across B2B, e-commerce, and marketplace channels, all while automating and streamlining operations.
Key features of OrderEase include:
Unlike MarketTime’s hybrid system, OrderEase consolidates orders from various channels into a single platform, offering a complete view of the business in real-time.
OrderEase eliminates manual work by automating repetitive tasks like order routing, inventory updates, and EDI trading, allowing businesses to focus on growth.
OrderEase supports customized catalogs and pricing for specific B2B customers or sales territories, delivering a personalized customer experience at scale.
OrderEase connects with e-commerce platforms, trading partners, and internal systems without friction, supporting a seamless flow of data between different systems.
For businesses that have switched from MarketTime to OrderEase, the transition results in smoother operations, especially when it comes to handling complex logistics like multi-warehouse shipping. OrderEase allows companies to scale efficiently, manage a higher volume of orders, and expand into new markets without the need for additional staff or manual processes.
If you're questioning whether MarketTime still aligns with your business's growth, now might be the perfect time to explore other options. Choosing a modern platform like OrderEase can help ensure that your business is equipped to handle increasing complexity and order volumes while staying efficient and scalable.
At OrderEase, we not only provide software but also partner with businesses to help optimize operations and foster growth. If you're ready to explore how OrderEase can support your business, let’s talk.