<img src="https://certify.alexametrics.com/atrk.gif?account=knr3r1xk/v20jL" style="display:none" height="1" width="1" alt="">
Skip to content

Is MarketTime Still the Right Fit for Your Business?

A few years ago, MarketTime acquired Brandwise, merging two well-established order management platforms in the wholesale B2B industry. While this acquisition might have seemed like a natural evolution at the time, many businesses are now reevaluating whether MarketTime continues to meet their growing needs.

As the wholesale industry evolves—especially with the rise of omnichannel sales and increasing demand for integrations—it’s essential to reassess if your current order management system is supporting or holding back your growth.

MarketTime: A Comprehensive Order Writing and B2B eCommerce Platform

MarketTime serves B2B wholesalers, sales agencies, and retail buyers by providing a unified platform for B2B order writing and e-commerce. It allows businesses to write more orders from any device and enables buyers to shop 24/7 via branded B2B eCommerce websites.

Key features include:

  • Sales Order Writing: Whether at trade shows or on the road, the MarketTime app allows users to write orders on an iPad, iPhone, or Android device. It supports digital catalogs, barcode scanning, and provides access to buyer and product data for quick order creation.

  • B2B eCommerce Website: MarketTime offers a configurable e-commerce platform that allows businesses to create their own "Private Marketplace," showcasing products with custom promotions and shoppable images.

  • Global Marketplace & Data Management: The platform centralizes data and integrates with back-office systems like QuickBooks, NetSuite, Sage, SAP, and Xero. Reporting and analytics are powered by Tableau, allowing users to dive deep into business insights for better decision-making.

 

Why It Might Be Time to Reassess Your Order Management Platform

Your business today likely faces greater complexity than it did a few years ago. Managing new product lines, expanding sales channels, or simply dealing with more orders can expose limitations in systems that once seemed perfect. If you’ve been relying on MarketTime, here are some signs it might be time to consider alternatives:

  • Inefficient Direct Order Processing: MarketTime lacks solutions for direct orders through OCR of PDF files, and CSV. This can lead to tedious manual entry and delays, making it challenging to fulfill orders swiftly and accurately.

  • Complex Integration Requirements: While MarketTime provides some integration options, they often require custom development which can create added complexity and hinder communication between sales channels.

  • Manual Processes Leading to Errors: Reliance on manual entry and disparate systems can lead to errors, affecting order accuracy and ultimately impact your business's growth potential.

 

Exploring Alternatives: What to Look for in an Ordering App:

When exploring new platforms, it’s important to focus on solutions that will not only meet your needs today but also grow with you in the future. Consider the following key features when evaluating new B2B Ordering App:

  • Hub and Spoke Integrations: Modern systems should act as a central hub, seamlessly connecting to your B2B platform, e-commerce stores such as Shopify, marketplaces like Amazon, and traditional EDI channels, enabling efficient data flow across all touchpoints.

  • Automation: Automating tasks from order entry to inventory management and shipping will save time and reduce human error.

  • Customizability: A system should be flexible enough to allow customized catalogs and pricing for key B2B customers, tailored to your unique business requirements.

  • Scalability: As your business grows, the system must scale effortlessly to handle more orders, channels, and complexities.

 

Considering OrderEase: A Modern, Scalable Alternative

If you're evaluating alternatives to MarketTime, OrderEase stands out as a solution designed to grow with wholesale businesses. It offers a data-enhanced middleware platform for managing orders across B2B, e-commerce, and marketplace channels, all while automating and streamlining operations.

Key features of OrderEase include:

  • Centralized Order Management: Unlike MarketTime’s hybrid system, OrderEase consolidates orders from various channels into a single platform, offering a complete view of the business in real-time.

  • Advanced Automation: OrderEase eliminates manual work by automating repetitive tasks like order routing, inventory updates, and EDI trading, allowing businesses to focus on growth.

  • Customizable B2B Features: OrderEase supports customized catalogs and pricing for specific B2B customers or sales territories, delivering a personalized customer experience at scale.

  • Seamless Integrations: OrderEase connects with e-commerce platforms, trading partners, and internal systems without friction, supporting a seamless flow of data between different systems.

MarketTime vs OrderEase

Real-World Benefits: A Platform for Growth

For businesses that have switched from MarketTime to OrderEase, the transition results in smoother operations, especially when it comes to handling complex logistics like multi-warehouse shipping. OrderEase allows companies to scale efficiently, manage a higher volume of orders, and expand into new markets without the need for additional staff or manual processes.

Is It Time to Make the Move?

If you're questioning whether MarketTime still aligns with your business's growth, now might be the perfect time to explore other options. Choosing a modern platform like OrderEase can help ensure that your business is equipped to handle increasing complexity and order volumes while staying efficient and scalable.

At OrderEase, we not only provide software but also partner with businesses to help optimize operations and foster growth. If you're ready to explore how OrderEase can support your business, let’s talk.

Meet the author

Vicky is an accomplished Marketing, Sales and Customer Success player with a wide range of experience behind her. From managing a top digital agency, selling and marketing Saas companies, and even pharmaceutical sales to name a few. With her wide range of experience she is our resident blogger providing thought provoking and insightful glimpses in business processes, efficiencies, and strategies for growing your business and revenue.

RELATED ARTICLES