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Cassandra Smallman

Cassandra Smallman

Recent Posts

Buying vs. Building a B2B E-commerce Solution

Once you have determined a need for a technology solution the first question you are confronted with is, should we...

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4 Reasons To Invest in B2B E-commerce

When an organization or company is shopping around for technology solutions, there is usually a few key things on their...

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Quick Guide For Suppliers - Email Marketing Builder

OrderEase’s Email Marketing Builder has been developed to make creating B2B specific emails easy. All emails are...

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A Retailers Guide To The Endless Aisle Model

Have you ever packed the kids in the car to purchase a product in your local hardware store only to find that the...

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Is Data a Buying Groups Greatest Opportunity?

Pooled resources, warehousing, rebates and the allure of item exclusivity have all made buying groups what they are...

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Quick Guide - How To Write Compelling B2B Sales Emails

Have you ever caught yourself spending hours writing the perfect email to an important lead? Or have you danced...

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5 Tips for Starting A Blog for Your Wholesale Business

Why blog? This is a question that is bounced around offices around the world and yet most businesses have a blog on...

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B2B Email Marketing Best Practices

Email is one of the best tools in B2B marketing specialists toolbelt, and yet many wholesale businesses are...

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Understanding OrderEase's Product Information Management Platform

Product information management is a crucial part of every wholesale business, without good management and propagation...

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Creating a B2B Digital Marketing Strategy

Effective B2B marketing is no longer as simple as an attractive tradeshow booth at the industry show and some...

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