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If you’ve been wondering how you can become a vendor for Walmart Canada’s Marketplace, we’ve created a quick guide to help you assess whether it’s right for you and how to get started. Before you dive into the details, note that you do need proven marketplace or eCommerce experience to sell with Walmart. If you’re just getting started with online selling, there are lots of other sales channels to kick-start your digital profitability.
How to Sell on Walmart Canada Marketplace
1: Assess if Walmart Canada is the Right Channel
With over 25 million monthly visitors, selling on the Walmart Canada website is a promising strategy for most businesses but it’s worth evaluating whether it aligns with your offerings and business model.
Audience
Of the millions of users, the vast majority are between the ages of 18-34 compared to other platforms where top audiences are 35-44. If your target audience falls between Millenials and Gen Z, the Walmart Marketplace is a great way to sell.
Qualification
Beyond the prior marketplace success as a qualifying factor, Walmart Canada also prioritizes businesses that align with their brand promise of trust and value.
A deciding factor in which companies they approve is the commitment to customer service. If you haven’t invested in a dedicated CS division, it’s recommended that you start with other channels before Walmart.
Walmart also takes your products into account. If your product line is overly similar to current offerings, you may have a more difficult time being approved. Also, consider your pricing strategy and whether it’s differentiated amongst your competitors on the marketplace.
Lastly, ensure you have fast and reliable fulfillment. An integrated order fulfillment system can help track and manage orders, many of which integrate with OrderEase such as ShipStation and Desktop Shipper. If you don’t have these systems in place, it’s advised you diversify your sales channels elsewhere and consider Walmart once you’re ready to invest in modern automation.
2: Applying to Become a Seller
Before you start the application process, make sure you have the following documents accessible:
- Business Information
- Tax ID and supporting Tax Documents
- Articles of Incorporation, Notice of Assessment (NOA) or Business License (BL)
- Utility bill or bank statement
- Screenshot of tax website showing Canada TRN details, PST details or QST details
Here’s a support article to help you find each document if they’re not readily available. Once you’ve organized your documents, you can start the application process (use this link to start).
Once you’ve verified your email address, set up business verification, payments and shipping information. These will be marked as pending until approved. In the meantime, set up your catalog.
Setting up Your Catalog
With Walmart Canada, you can opt to upload all your product information in-app or select a solution provider, like OrderEase, to control and upload catalogs across all sales channels.
3: Wait for Walmart to Approve Your Request
The average wait time for approval is between 2-4 weeks. Make sure to keep an eye on your email as Walmart will be corresponding with you if they need additional information. Your diligence will speed up the process if any inquiries are necessary.
So long as you meet the requirements, it is not hard to get approved to sell on Walmart Marketplace. Sellers that have marketplace/ eCommerce success, customer-centric service, efficient fulfillment, and an appealing catalog can expect seamless approval.
Scale Your Sales on Walmart Canada
Ready to start selling with Walmart Canada? Automating your operations is faster and easier than ever with the OrderEase Accelerator. Discover how this industry-leading integration can help you sell more.
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