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Cassandra SmallmanJan 30, 20194 min read

Creating a B2B Digital Marketing Strategy

Effective B2B marketing is no longer as simple as an attractive tradeshow booth at the ...
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Cassandra SmallmanDec 18, 20184 min read

Making the Greenhouse Supply Chain More Profitable for Everyone

Have you ever sold more than you could supply? For most industries, overselling would ...
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Cassandra SmallmanSep 14, 20183 min read

Increasing ROI at Your Next Trade Show

“See you at the next trade show” is a common sentiment exchanged throughout wholesale ...
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Cassandra SmallmanAug 03, 20182 min read

Three Ways Sales Reps Define Your Company's Brand

A brand doesn't exist within the confines of your company, it existing within the minds ...
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Cassandra SmallmanJul 17, 20184 min read

Supplier's Guide to Product Images: Taking Great Nursery Stock Photos

People shop with their eyes and images help to reaffirm the customer about the product ...
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Cassandra SmallmanJul 13, 20182 min read

Modernizing Your Wholesale Print Catalog with Barcode Scanning

Paper catalogs are still considered a staple marketing and sales tool for many wholesale ...
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Cassandra SmallmanJul 03, 20182 min read

Determining the Price of a Plant

What is a fair price for a particular plant? How would you approach that question? Is it ...
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Cassandra SmallmanJun 22, 20182 min read

The Technology Behind Local Food Production

Buy local, eat local. Food safety, nutrition, and local economies are all on the mind to ...
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Cassandra SmallmanMay 25, 20182 min read

Overcoming Supply and Demand Pressures in the Horticulture Industry

Every year, the horticulture and landscaping industries are faced with an all too ...
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Cassandra SmallmanApr 06, 20183 min read

Three Greenhouse Technologies that Increase Production

If you are a business owner in the greenhouse industry, production technology is ...
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Cassandra SmallmanMar 29, 20183 min read

Responding to Labor Shortages in the Horticultural Industry

Widespread labor shortages in the horticultural industry aren’t new, but actually ...
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Cassandra SmallmanMar 06, 20184 min read

The Evolution of Technology in Horticulture

Technology is everywhere ! From the shovel you use to plant a seed to the process in ...
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Take the manual work out of your order operations.

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