Scotts Case Study
Adding Modern Technology to a 150-Year-Old Company
Results Overview
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Easier Ordering
Overcoming a complicated purchasing process that included phone calls, texts, emails and faxes. Now easily done online.
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Smarter Decision-Making
With online ordering in place, Scotts gained better visibility into product performance and sales rep performance using real-time data.
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Faster Order Processing
THE CHALLENGE
In the 13 years that Lester Barnes has been with the Scotts Miracle-Gro Company, he’s seen purchasing evolve in most industries, but independent retailers were still relying heavily on phone calls and faxes to place orders and check inventory levels. That manual process took valuable time away from pursuing new purchasers, promoting new products, and supporting retailer relationships. It also meant high-level business decisions were being made without the ability to control order placement costs.
THE SOLUTION
Scotts systematically introduced OrderEase to their independent retailers to modernize ordering and improve profitability, without adding complexity or friction for their customers.
Adoption wasn’t automatic. The garden industry includes many retailers who are resistant to change and challenged by new technology. To encourage adoption, Scotts created incentives like offering free gift certificates to clients who placed their first order through OrderEase.
“The Founder of OrderEase, Warren, has a history in owning his own garden centre, he already knew my product well. He knew how I did business already and he understood Scotts. And he understood the B2B ordering system and his team made the software and transition so simple and frictionless, that we adopted it right away.”
4 Manual Channels
21 Sub-Brands
replaced by online ordering
supported under one ordering strategy
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The Journey
Scotts Miracle-Gro is best known for lawn and garden products such as Turf Builder and Miracle-Gro, with additional reach across hydroponic products, pest control, and weed control. In Canada, their products are stocked at Home Hardware, The Home Depot, Lowes, Walmart, Rona, and many independent garden centres.
Even as an internationally recognized brand built over 150+ years, Scotts’ story highlights a reality many suppliers face: as channels grow, ordering processes can lag behind, creating avoidable friction, costs, and operational drag.
With OrderEase in place, Scotts modernized the ordering experience for independent retailers, gained more control over complex pricing and catalog structures, and improved visibility into sales performance with real-time data. OrderEase also helped Scotts route orders regionally into third-party fulfillment, removing the need for internal involvement for all orders in Quebec and the Maritimes.
About the Company
Since founded in 1868 as a premium seed company for the agricultural industry, Scotts has evolved to the leading provider of consumer lawn, garden and pest control products. Through their 150+ years of being in business Scotts has grown to be an internationally recognized brand that consumers trust and retailers see profit in stocking. Despite their massive and nationally recognized brand, their story proves that even household names can experience friction getting their product from their facilities into your home.
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